PO Box 58871
London SE15 9BE, UK
info@cedillapublishing.com
+44 (0)7794 485294


The 10-minute consultation

Rationale
The length of consultations varies, but the average length is 10 minutes. In addition, a new GP curriculum was introduced in the UK in 2007, with re-evaluation for practicing GPs; revalidation through continuing medical education is already the standard in other countries. The 10-minute consultation series of pocketbooks aim to develop clinicians' history-taking and clinical examination skills, as well as provide detailed information on the management options available in primary care, with emphasis on when to refer (and when not to refer) for specialist investigations and treatments. The pocketbook format is concise and portable, and key points are highlighted for quick reference, either as a memory aid or for day-to-day use on the clinical frontline.
Authorship
The 10-minute consultation author team is composed of GPs and specialist clinical reviewers who together ensure that the content of our books is authoritative and current. We work closely with an advisory board of GPs whose role is to ensure the accuracy, quality and integrity of the content. By using a team of experienced and highly regarded GPs, we aim to draw on their clinical experience within the field, closely reflecting the needs of the readers.
    Specification
  • International Editorial Advisory Board
  • Paperback: approximately 80 pages
  • Product dimensions: 110 x 190 mm (4.3 x 7.5 inches)
  • Binding: perfect bound
  • Colour: 4-colour cover; 4-colour text
    Audience
  • Medical students
  • Primary care: GPs, Nurses, Pharmacists
  • Secondary care: Nurse specialists, Junior doctors

Evidence & Efficacy

Rationale
Evidence-based medicine is now the 'gold standard' for evaluation of treatments in disease management. The foundations of evidence-based medicine are controlled clinical trials, of which there are a considerable number of published trials in each field of medicine that are constantly being added to with new studies. Keeping abreast of the latest trials and their critical appraisal by the scientific community at large can thus be a challenge to the physician, whether they are in primary or secondary care.

The Evidence & Efficacy series provides a convenient collection of the most important controlled clinical trials in a particular medical specialty, reviewing the important pharmacological properties, clinical efficacy, safety and tolerability of new or established agents and defining their clinical potential or most appropriate place in therapy. Topics are selected for evaluation/critical appraisal on the basis of a combination of intrinsic interest, timing (to co-incide with the appearance of early findings of clinical interest or a new product launch), increasing patterns of use in global markets and a wealth of evidence requiring objective critical appraisal.

Authorship
Each book in the Evidence & Efficacy series contains approximately 30 structured synopses based on landmark studies within the field, accompanied by illustrations of the key clinical findings/outcome evidence and expert commentaries that extract the principal messages relating to clinical and prescribing practice written by invited key opinion leaders.

    Specification
  • Paperback: approximately 80 pages
  • Product dimensions: 148 x 210 mm (6.5 x 8.25 inches)
  • Binding: perfect bound
  • Colour: 4-colour cover; 2-colour text
    Audience
  • Primary care: GPs, Nurses, Pharmacists
  • Secondary care: Nurse specialists, Junior doctors, Specialists, Consultants
 




 


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